Jennifer Aniston Appears Topless In New Smartwater Ad

Jun. 3 2011 - 10:49 am | 45,259 views | 1 recommendation | 8 comments

Back in March Smartwater combined the power of celebrity, sex and new media savvy with its “Jennifer Aniston Sex Tape” video, which has racked up more than 9 million views on YouTube to date.

In one of Smartwater’s new print ads, Aniston appears topless. “Sex sells” might be one of the most well-worn clichés in advertising – but, like it or not, some clichés are well-worn for a reason, because they work.

Gratuitous? Of course – you wouldn’t have to “go there” to sell water. But bottled water is also a category where brand really does matter a great deal – because there’s little to be had in the way of tangible benefits, and therefor little is expected. For Smartwater, the name of the game is to be top-of mind at point of purchase. To that end, edgy print ads and videos featuring a beautiful celebrity are likely to deliver.

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